If you are an event organizer, increasing ticket sales of your upcoming events is probably the main goal. You might have faced the problem of generating ticket sales. Maximizing ticket sales of your event is a challenging task. Selling tickets online or offline is not just about event marketing but it requires knowing the best marketing techniques, who your audience are and how to target your audience.
You can’t make your event successful without people. If you are an event professional who is struggling to increase ticket sales here are the top 10 effective and proven actionable event marketing tips for increasing ticket sales for your next event.
Keeping mind that there are so many data and information to provide you I will tell you how, not in one article but in two. I had to put all information together in a series of article.
In Part 1 we will explain “Top 5 ways to boost up event tickets sales“.
- Create a competition
- Promote on Social Media
- Featured Event space
- Event Content
- Promote on your website/blog – Integrate Checkout Page
6-10 will be discussed in Part 2.
Create A Contest
Contests are a great way to create excitement for your upcoming events and boost ticket sales. But make sure it is relevant. For example, you can offer some goodies to those who RSVP for your event and generate sales through referrals. To create such competition you can use our Event Management Platform to create a custom traceable referral link.
You can log in into the organizer account and track how much revenue, views generated by the promoters. Participants can share the referral link with their friends. Announce the winner on your blog with the event link. People want things to be free! Give goodies to the winner who generates the most ticket sales.
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Promote On Social Media
You should consider sharing your event link in various social media, and in your whatsapp groups. Trends show that social media networks Facebook, Instagram, LinkedIn, & Twitter are the effective promotional channels for the organizers and it doubles up the ticket sales.
If you are new to this event platform, you must check out event promotion packages which cover all social media marketing along with newsletter notifications. Eventsflare.com has a digital marketing team who take care of event promotion and helps to reach your event to a wider audience at a cheap price.
In addition, ask the speaker/artist to share the event link on their social media page which will potentially help to get people interested in your event and increase event ticket sales.
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List Your Event Under Featured Space & Trending Now
You must consider Featured Event space in Eventsflare website. This is one of the best ways to highlight your upcoming events to all audiences. Our studies show that 80% of the website audience spend time on Featured and Trending Events. So, you should take advantage of the Featured Space and Trending Events section. Trending Events lists are available on the home page, right below the Featured Event section.
Now may have a question in your mind “How to list your event under Trending Now?“
Our intelligent system analyses event data calculates the popularity of the event and displays in the Trending Events section.
Meaning that more you share the event link in various social media channels, more views it will get and popularity will increase. Only top 10 events based on the popularity displayed in the Trending Now section.
Event Content
It is really frustrating when someone visits your event page but leaves without buying tickets. The event page is the first page where people learn about the event and decide to attend or not. So you have to grab the attention of your audience and make this page very informative. Your event page should address the below questions :
WHAT?
WHO?
WHEN?
WHERE?
Many organizers do make mistakes here, they just write a single line description of the event.
For an example: “The Biggest Event In Town By Dj NYK”
If you consider the above example it doesn’t even give a reason for people to attend your event.
In a short your event page should be consist of below:
- A good eye-catching Event Title, well described.
- Use only catchy event image and other relevant video or photos
- What you are offering to the people? (e.g. FREE Drinks, Coupons etc.)
- Little more about the artist. Call to action (e.g. “Book Tickets”, “Buy Tickets”)
- Easy to share
Last, but very important is to make sure you have clear Terms & Conditions mentioned to avoid confusion later. There might be a case that because of hazy information individuals don’t RSVP for your event and pick different choices.
Promote on your Website / Blog – Eventsflare Widgets
Website Widget:
If you are owning a blog or a website, share your event link there. Many ticketing websites, including Eventsflare platform, also provides a widget to embed your ticketing on any website. It let people “Book Tickets” in a few clicks directly from their website/blog.
Create your ticket widget: Eventsflare Ticketing Widget – Login into organizer account, go to the event. On the left sidebar, you will find the Integration menu, copy Html embed code and paste it in your website or blog wherever you want your visitors to click to “Book Tickets” of your upcoming events.
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Facebook Integration:
Another best way to drive thousands of audiences to your upcoming event is Facebook Integration. Eventsflare allows you to display all your upcoming events directly into your Facebook page. Make sure you have a minimum 2k Followers on your Facebook page.
Follow the above steps to boost your upcoming event and get more ticket sales. Don’t forget to subscribe to our newsletter to get updates of all the latest articles.
In Part 2: We will discuss “5 more tips to generate ticket sales online“.
Let me know your thoughts, questions or suggestions in the comment box below. Feel free to share as it will be useful for others too.
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