{"id":1281,"date":"2020-07-05T14:09:01","date_gmt":"2020-07-05T08:39:01","guid":{"rendered":"https:\/\/eventsflare.com\/blog\/?p=1281"},"modified":"2020-07-08T18:20:15","modified_gmt":"2020-07-08T12:50:15","slug":"social-media-traffic","status":"publish","type":"post","link":"https:\/\/eventsflare.com\/blog\/social-media-traffic\/","title":{"rendered":"Social Media Marketing Tips To Grow Traffic And Sales"},"content":{"rendered":"\n

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\"Social
Social Media Marketing To Grow Traffic<\/figcaption><\/figure>\n\n\n\n

Digital Marketers & Social Media Marketing <\/h2>\n\n\n\n

Social media has become a key part of our modern lifestyle. Where today’s customers are online and very social. So it is very important for digital marketers or retailers to make use of social media marketing effectively to be successful.<\/p>\n\n\n\n

Social media network has emerged from making new friends to a marketplace where most of the brands connect with their customers, promote their campaigns and provide the easiest way for customers to make a purchase.<\/p>\n\n\n\n

You may also like: <\/strong>How to increase event ticket sales?<\/a><\/p><\/blockquote>\n\n\n\n

1. Social Media Platform<\/h3>\n\n\n\n
\"Social<\/figure>\n\n\n\n

Before we deep dive into social media marketing, we should do a bit of competitor & market analysis. Identify who is your audience?<\/p>\n\n\n\n

Finding out the right social media platform increase the chances of reaching your targeted audience. Not every social media platform is suitable for all kind of business. We will recommend you to first focus on Facebook, Instagram, LinkedIn or Twitter to drive enormous traffic to your event or on the webpage.<\/p>\n\n\n\n

Make sure you are posting right content on each social media network. Your content should be engaging, analyse and post content when your audience is most active on social media. It will help you to get more views and engagement.<\/p>\n\n\n\n

Most of the social media platform has its own analytics tool which helps to identify audience demographic information and their activities.<\/p>\n\n\n\n

You may also like:<\/strong>10 Free Things to do during lockdown<\/a><\/p><\/blockquote>\n\n\n\n

3. Referral traffic<\/h3>\n\n\n\n

People love giveaways and offers. Social media giveaways are proven trick to drive referral traffic for any kind of business. It also helps to increase the engagement rate in the hope of winning free gift or availing discounts. In my previous post, I have also mentioned a few tricks to boost your sales, you may like to read: “5 tips for event marketing<\/a>“.<\/p>\n\n\n\n

Take a look at the below screenshot. It is a great example of organizing a giveaways. <\/p>\n\n\n\n

\"Giveways<\/a>
Source: Instagram #giveways<\/figcaption><\/figure>\n\n\n\n

As you can see they have mentioned steps to follow and win. This way you can attract and motivate many people to their website or profile. <\/p>\n\n\n\n

You may also like:<\/strong>Best Places To Visit Near Bangalore<\/a><\/p><\/blockquote>\n\n\n\n

3. Inspiring Visual Content <\/strong><\/h3>\n\n\n\n
\"Inspiring<\/figure>\n\n\n\n

You should inspire your audience with visual content. It is very important to grab the first impression of your customer. There is a saying that “First Impression is the best impression.<\/strong>“<\/p>\n\n\n\n

Our study says social media posts with an image are performing 100 times better than a text post. High-quality visual content plays an important role in driving traffic and engagement on your post. Generally, the customer makes a buying decision when they can view a short video of the service or demo. It increases 80% more chances to sell a product.<\/p>\n\n\n\n

Facebook & Instagram Algorithm<\/h3>\n\n\n\n

The two biggest giant social media network Facebook & Instagram’s algorithm works on the engagement. They push the content to more audience when you get good engagement on your post. <\/p>\n\n\n\n