Digital Marketers & Social Media Marketing
Social media has become a key part of our modern lifestyle. Where today’s customers are online and very social. So it is very important for digital marketers or retailers to make use of social media marketing effectively to be successful.
Social media network has emerged from making new friends to a marketplace where most of the brands connect with their customers, promote their campaigns and provide the easiest way for customers to make a purchase.
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1. Social Media Platform
Before we deep dive into social media marketing, we should do a bit of competitor & market analysis. Identify who is your audience?
Finding out the right social media platform increase the chances of reaching your targeted audience. Not every social media platform is suitable for all kind of business. We will recommend you to first focus on Facebook, Instagram, LinkedIn or Twitter to drive enormous traffic to your event or on the webpage.
Make sure you are posting right content on each social media network. Your content should be engaging, analyse and post content when your audience is most active on social media. It will help you to get more views and engagement.
Most of the social media platform has its own analytics tool which helps to identify audience demographic information and their activities.
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3. Referral traffic
People love giveaways and offers. Social media giveaways are proven trick to drive referral traffic for any kind of business. It also helps to increase the engagement rate in the hope of winning free gift or availing discounts. In my previous post, I have also mentioned a few tricks to boost your sales, you may like to read: “5 tips for event marketing“.
Take a look at the below screenshot. It is a great example of organizing a giveaways.
As you can see they have mentioned steps to follow and win. This way you can attract and motivate many people to their website or profile.
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3. Inspiring Visual Content
You should inspire your audience with visual content. It is very important to grab the first impression of your customer. There is a saying that “First Impression is the best impression.“
Our study says social media posts with an image are performing 100 times better than a text post. High-quality visual content plays an important role in driving traffic and engagement on your post. Generally, the customer makes a buying decision when they can view a short video of the service or demo. It increases 80% more chances to sell a product.
Facebook & Instagram Algorithm
The two biggest giant social media network Facebook & Instagram’s algorithm works on the engagement. They push the content to more audience when you get good engagement on your post.
- Make sure you post high-quality content.
- A good caption to attract people to like, comment or share
- Post timing is very important. Identify when your audience is active on Social media and post accordingly.
I will write more about Facebook & Instagram Tips & tricks in my next blog. Subscribe to our newsletter to get the updates.
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4. Listening & Engaging with Audience
When your brand starts growing on social media engagement, the conversion will also increase. There are chances that people might talk about your brand on social media without even letting you know. You should monitor to find out positive comments and support on any issues before it gets worse.
Engaging with your targeted audience on social media is very important for any kind of business to increase their brand value. Regular engagement with the audience also increases the chances of building a long term relationship with your audience. Immediately responding to your customer queries and providing the easiest way to reach you, that will ultimately increase the chances of your sales by 80%.
Why you should regularly engage with customers?
- People go to competitors when their messages are ignored on social media.
- People use social media to get customer care service.
5. Use Instagram Stories to drive traffic
You should take advantage of Instargam Stories which allows you to post short videos and pictures that disappears after 24 hours. It helps to improve engagement, brand awareness and drive more traffic.
Make use of Instagram stories actively to inform about upcoming events, sale, discounts and promotional campaigns. Your story should be very clear and engaging.
Make use of instagram posts to reach more audience.
Social media has become a key part of our modern lifestyle. Where today’s customers are online and very social. So it is very important for digital marketers or retailers to make use of social media marketing effectively to be successful. Social media marketing helps to build your brand, increase sales, and drive more traffic.
1. Start with an objective for your social media branding.
2. Start small but be selective.
3. Your social media handle should be easy to remember.
4. Have a small budget to spend on social media marketing monthly basis.
5. Always focus on the targeted audience.
1. Social media network (Facebook, LinkedIn, Twitter etc.).
2. Microblogging (Tumblr).
3. Photo sharing (Instagram, Snapchat, Pinterest).
4. Video sharing (YouTube, Facebook Live, IG TV, Vimeo etc.).
Benefits of social media network are below:
1. Brand Recognition.
2. Generate a conversation around your brand.
3. Collect data from the audience to research and improve leads.
4. Making the customer happy by providing good customer service.
5. Tell your brand story and inspire others.
Below are 5 social media marketing tips to supercharge the traffic.
1. Define your goal.
2. Learn how to target the audience.
3. Research and select the right Social media platform.
4. Consistently post high-quality engaging content.
5. Master the art of storytelling.
Building your audience requires some time, however by following above social media marketing steps, you will notice constructive outcome on your social media traffic. You also should make sure your brand is highly visible to the targeted audience. Apart from the above steps also make use of social media advertising.
Are you struggling to drive social media traffic? We are here to help you. Outsource your brand/event marketing to our digital marketing team. We work on the event and brand marketing, enhance your traffic, social media marketing etc. You may email us: email@example.com
Got any questions about these tips or any other tips to include? Tell us in the comments below. If you like this post, please encourage me by sharing this post with your friends. 🙂